Now you probably know me as RJ Stewart Inspire, RJ Stewart the Resource, or maybe even RJ Stewart the philanthropist. But let’s be honest, is anyone really that giving a nice without a price tag attached? I challenge you to find them. I’m willing to bet you really believe that everything I do, give and create is truly a labor of love.
And I share it with the world from the bottom of my heart. If that was your assumption, it’s because that’s what I needed you to feel. I need you to feel that your needs live at the top of my list. Oh it’s not as malicious as it sounds, truth be told.
Every good marketer does the same as me. We find your needs, wants, fears, and struggles and we develop a perfect message to tug at those fragile little heartstrings of yours. It’s called target marketing. We even go as far as to create a fictitious version of all of our potential clients and we practice ourselves pitches, ads campaigns, and prepare for all the objections that you may have before we even meet you.
In a way, when it comes to certain things, we know more about you than you know about yourself. Yeah, It sounds a little underhanded, but every successful business owner in the world practices it. I mean, think about it. Have you ever had a conversation with a friend about something that’s trivial as your favorite place to eat lunch and then hours later you pick up your phone to check a text message but immediately you’re stopping your tracks by and add about the very same restaurant that you were talking to your friend about a few hours ago.
Coincidence? Yeah, you keep on thinking that. If you believe that that’s a coincidence, I’m gonna drain
your pockets dry every chance I get. It’s idiots like you that make hunting fun and rewarding.
Business owners and marketers are essentially stalkers. We do it through conversation, we do it through social media, we even do it through casual passing. Let’s be real, if you know me in person, you know I’m not a people person at all, but for some reason you’ll always find me talking with someone. At first these conversations are small talk, but because of my impatience I typically change the direction of the conversation into 1 that inquires about current tragedies that the person I’m talking to is facing in life.
I don’t particularly really care about what they’re going through. What I care about is the fact that something’s hurting them and there’s an emotional string attached to that pain and it’s my job to grab onto that string and yank it as hard as humanly possible because at the end of that string is a credit or debit card that’s just waiting to be swiped. It’s the same for social media. Do you think people slide into your DMs and aask you about your day because they genuinely give a fuck about you?
No. They’re striking up a conversation that will lead you to admitting that life isn’t as great as you’re portraying that it is and you need help. Of course, I already know that you need help. Your social media page already told me everything that I needed to know about you before I even thought to reach out.
Your constant complaints about a president that you’ll never meet and frankly doesn’t give 2 shits about you. The continuous need to post pictures of your hashed half-dressed ass sipping cocktails in front of a pool that you either rented or your next door neighbor said you could take a quick dip in. Or how about the classic stupid duck face kiss at the camera selfie. I see it all.
But To me, it says that you’re insecure. Now, insecurity comes at different levels. 1 thing I can say for sure is that your insecurities are fueled by fear. It’s my job, be it through conversational or analytical work, to find out your fear, what it is, and exploit it to the fullest.
It’s my job to take whatever fear that you have and turn it into an impending but nightmarish reality. Now once I’m aware of your fear, I’ll make you believe that protecting you from it is worth more than the hard earned money in your wallet. That’s my job and I’m damn good at it. I take your money and you can live within a false security until I expose another 1 of your fears.
So, just to be honest with you, if we’re friends on Facebook, know that it’s not for naught. You’re serving a purpose with every post of your dumb dog and every bitch session that you call venting. My job is to stalk you and draw out every 1 of those little insecurities and convert them into fears that then convert to cold hard cash. The stalker.
Thanks for tuning into another episode of Villainize. Click the link below and grab our freebie and learn how to stalk your prey on social media that converts seamlessly meaningless conversations into leads. See you next time on Villainize.
