Villainize Chapter 2 The Copycat Consistence Oh what a word Oh what a word that business owners that don’t know what they’re doing use as a half ass piece of advice to give their mentee or any other poor sap that’s unfortunate enough to ask that moron for a few pointers. Just keep being consistent. Remember, consistency is key. Hey bud, keep being consistent.
Hang in there. You’re a grade-A dick. If this is the advice that you give to other business owners that look at you as a coach or mentor. Consistency only works with the proper system.
Scratch that. Consistency only works with the working and proven system. If you’re a consistent failure, it means that if you remain consistent, you’re going to continue to fail. Consistently.
Doing the same thing over and over again and expecting different results is the literal definition of insanity, though not literally, I’m sure you get it. Hey, I used to have a mentor that would preach consistency to me every single day. Unbeknownst to me, he never produced a single result. He was just put in a position within our company that we umbrella to mentor me.
His consistency stood for nothing and I unwittingly followed the fool. Lucky for me, I always had a knack for getting the truth out of the higher ups. When I found out that he was 1 of the lowest producing agents within our firm, I immediately placed all the advice and everything that he ever told me into the fucking trash. Right now, he’s out of business and I’m on the fucking top of the world.
Is this because of his high level of consistency? Yes my dear friend it is. He was very consistent in putting up a front for me so he could feel good about something in his life. Why front for me?
It’s because of those insecurities that we talked about in the last chapter of the stalker. Think about it, he was broke as a joke but he was able to prance around like a big shot to impress me knowing that in the eyes of the higher ups it was worthless. He was a consistent failure, he was useless to me and evidently useless to the firm. The point is that consistency is only useful to a business owner that has already found a working system and has produced decent to good results.
That’s when you start to think about consistency. If you’re not there yet, you haven’t found that working system, don’t worry about consistency. Worry about finding what works in your industry. The truth is that as much as I like to take credit for all my marketing employees and ingenious scroll stopping ideas, I can’t.
I very often piggyback off the ideas of others that are casually walking around in my industry and feeding me new ideas every day. Now of course, they don’t necessarily mean to and more than often regret it. For instance, my software Ember system only had 1 competitor at this time of conception, Go High Level. They were truly fucking annoying.
At the time they had more revenue, more backing and more advertising dollars. I never let that stop me. I joined Go High Level Facebook groups, watched all of their ads and studied everything about their marketing plan right under their noses. I saw what their customers loved About them and what the consumers hated about them and I bet you can guess what happened next I used all of those things that people hated about go high level and developed a solid marketing campaign Putting out all their little flaws and how to do it better What?
Just business right? Call it whatever you want, but I do know this The clients began migrating over to my platform almost overnight. You see their success took a shot at them and I was the 1 aiming the gun. The more content and the more ads that they put out and the more fans that open up Facebook groups to talk about their amazing product, the more material and data I received as a result.
I used their success against them. This had nothing to do with consistency on my end. Go high level put in the work and consistency. I simply swooped in stole their systematic marketing approach turned it against them and then BAM fuck your consistency.
Consistency is stupid. Leverage your opponents efforts and consistency. Trust me, your competition, if they are smart and they’re listening to this audiobook, they’re doing the same thing right now with a shit-eating grin on their face. I’ve done it and I’ll do it again.
A copycat. Thanks for tuning in to another episode of Villainize. Remember to click the link below, get a copy of my new freebie, and learn how to use your competition’s greatest strength against them. See you next time, villain.
